But before TBS came calling, Microsoft did its best to entice the comedian to bring his show to Xbox Live to help launch an original content channel on the console. The company and the performer have never addressed the reports of the conversation …

While Team Coco passed on the Microsoft offer, they still seemingly walked away with some respect for what the company was planning. Ross didn’t go into details about the big picture, but there have been several other reports. 

Crazy. This could have been huge for Microsoft. They’ve done a great job of luring big media players onto Xbox Live—they were the first to get Netflix, and are currently the only ones with live ESPN broadcasts—but this could have been their first big splash in original programming. 

As much as I’d like to say this is an example of the growing power and cachet of the video game industry, it’s probably a better example of the lines between media platforms getting more and more blurry.